Case Reflection 9: Ponderize
This week's case study about Devin Durrant was a story that I had never heard of before. Prior to reading the case and researching more information about what happened, I had no idea what General Conference was, let alone the word Ponderize. From the links and description of what General Conference is and what it represents to the widely popular LDS Church. Devin Durrant did a fine job with his testimony about pondering and memorizing different verses in the bible. I thought that his testimony topic alone was very inspiring and positive to listen to. Where, in my opinion, the Durrant's went wrong was the fact that they had created several different websites promoting their "brand". The fact that Devin, who knows about entrepreneurship and how to create a financial profit, was using a platform where he knew he would be heard and listened to promote himself is terrible. Different people and different articles had varying opinions on the situation. In my opinion, the D...