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Case Reflection 9: Ponderize

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This week's case study about Devin Durrant was a story that I had never heard of before. Prior to reading the case and researching more information about what happened, I had no idea what General Conference was, let alone the word Ponderize. From the links and description of what General Conference is and what it represents to the widely popular LDS Church. Devin Durrant did a fine job with his testimony about pondering and memorizing different verses in the bible. I thought that his testimony topic alone was very inspiring and positive to listen to. Where, in my opinion, the Durrant's went wrong was the fact that they had created several different websites promoting their "brand". The fact that Devin, who knows about entrepreneurship and how to create a financial profit, was using a platform where he knew he would be heard and listened to promote himself is terrible. Different people and different articles had varying opinions on the situation. In my opinion, the D...

Case Reflection 8: Pastor's 10% to God

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The situation that happened between the Applebee's chain restaurant and the customer is something that prior to social media would have been there and gone within the day. What I mean is that there would be some talk amongst the other employees, but it would have blown over by the next day. Since social media and the digital age is everywhere and all around us, we can't escape it. Whenever something interesting, scary, or funny happens, the first thing anyone thinks of now is to pull out his or her phone. People instantly want to share whatever has happened or they witnessed on social media. People love the likes and attention they receive because of the news the are distributing. What Welch did when seeing the receipt left by the Pastor was something that I bet anyone would have done. This doesn't make what she did okay, especially if it violates Applebee's policy. An article that I found while doing some additional research on the case talked about the digital lite...

Case Reflection 7: Anthony Weiner

The story of Anthony Weiner was one that I hadn't heard of, which is surprising, but nonetheless one of the more common stories in the news. With the growth and popularity of social media it is extremely common to have these types of stories become so popular. Since public officials and people in higher positions are active on social media sites such as Twitter and Facebook, it is common for them to be over sharing. Anyone, even members of Congress, can get caught up in the storm that is social media. People love the attention that comes with social media, and even though Anthony Weiner was already receiving attention because of the fact that he was a member of Congress, he still wanted more. Another issue that is very prevalent in the news because of social media is fact checking. Once something is posted on the internet, it is there for everyone to see. That's what ending so many careers. The fact that in the pst, before social media, people could simply lie without having a...

Online Reputation Assignment: Chad Artist

When we were introduced to the online reputation assignment, I was shocked. It was weird to me that we had to essentially stalk a person for a grade. At first when I started to research about Chad, it felt fine, but it wasn’t until I couldn’t see some of his social media sites because they were private that I felt I had reached an all time stalker status. I had to go through his girlfriend’s social media accounts so I could find out more information about him, and then I found myself invested in finding out more information about them as a couple. It was just this spiral of digging for more and more information, and by the end of it I felt kind of icky. I felt like I had invaded someone’s else’s life, which I guess I did, just without them knowing. Anyway here are the trends and patterns I found about Chad Artist based off my stalker findings. Chad Artist is a junior at Utah State University . He is originally from California, but moved to Logan, Utah at some point. Chad went to ...

Case Reflection 6: Basketball Cop

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When I first saw the title of the case reflection for this week, I was expecting it to be a negative story about cops. It’s interesting that the first thought that came in my head in regards to the police and social media is negative. This shows what is most common and popular in the media in regards to the two subjects. I was pleasantly surprised when I read that the situation was an extremely positive one. The story of the basketball cop made me so happy because it was a situation that could have been a very negative and disastrous one. Instead, Officer White chose to take the given situation as an opportunity to show something positive. With the rise in social media and technology, there has been documentation of police brutality. There have also been extremely negative outcomes of police and minority children. Social media has been both a positive and a negative thing when it comes to police officers. An article I read talked about how police officers are able to solve more cri...

Case Reflection 5: PayPal Post

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The situation that PayPal the company got themselves into is one of the most common issues with the increase popularity of social media. PayPal wanted to be able to promote something positive about their company on social media, so the people in charge of the social media account managed the comments on the post. In my opinion I think that this is where PayPal went wrong. They shouldn’t have just been deleting all of the negative comments for no reason. This shows that customers or the public can’t express their opinions about the post or the company as they please, which is the whole purpose of posting on social media. PayPal should have set up a comment policy that set the expectations of comments the public is able to post. If commenters broke any of the policies then the company can delete said comments. This way the company isn’t just keeping whatever comments positively reflects them. While I was doing additional research on companies responses to social media comments, I came...

Nestle Case Reflection

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The Nestle case was definitely a very fun one to read about. The Nestle company set up an additional line to their customer service line. This was a very smart decision for the food company because it gave their customers a fun surprise when calling. What I thought was particularly smart of Nestle was that with the addition of their customer service line, the word spread extremely fast. Customers who discovered the joke line, then told their friends and family, who then told their friends and family. The Nestle customer service line went viral. We discussed in class is the concept of rating. Many people know and are familiar with Nestle and their products, but because of the “funny” line this broadened their fanbase. With a broader fanbase, the company was able to get higher ratings. More and more people were hearing about the Nestle company. Even if some people weren’t a fan of Nestle products, everyone is a fan of jokes. The company was being flooded with calls, for the best reaso...