Nestle Case Reflection

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The Nestle case was definitely a very fun one to read about. The Nestle company set up an additional line to their customer service line. This was a very smart decision for the food company because it gave their customers a fun surprise when calling. What I thought was particularly smart of Nestle was that with the addition of their customer service line, the word spread extremely fast. Customers who discovered the joke line, then told their friends and family, who then told their friends and family. The Nestle customer service line went viral.
We discussed in class is the concept of rating. Many people know and are familiar with Nestle and their products, but because of the “funny” line this broadened their fanbase. With a broader fanbase, the company was able to get higher ratings. More and more people were hearing about the Nestle company. Even if some people weren’t a fan of Nestle products, everyone is a fan of jokes. The company was being flooded with calls, for the best reason. As a company this was tremendous for ratings and advertising. The Nestle company already is one of the most successful and wealthy companies in the world, they wanted to be able to set themselves apart from the other popular companies.

I did additional research on Apple’s “Think Different” campaign, and saw how in the 1980s, the company did just that. Apple was already relatively successful by this point, but Steve Jobs wanted more. Steve Jobs wanted to set Apple apart from the other popular companies in the world, so him and his team created the think different campaign. I was watching the commercials that were being advertised, and I was inspired myself. The commercials showed icons like John Lennon, and Martin Luther King Jr., along with many others, and talked about how they went against the current and changed the world. That is essentially what Apple was attempting to do. They were successful.



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