Case Reflection 10: Miracle Mattress Twin Tower Sale
http://time.com/4484790/mattress-company-911-commercial/
https://www.yelp.com/biz/miracle-mattress-san-antonio
I'm from San Antonio, Texas, and I never heard about the mattress company or the sale scandal. When watching the commercial, my mouth was wide open in shock the entire time. I can't believe that a company would try to market and benefit off of something so terrible that happened to our country. There are so many things that are wrong with this concept and commercial, that I couldn't even imagine why the company made this decision. The bottom line is that it is terrible what Miracle Mattress did.
I think that Miracle Mattress was trying to increase their sales and profits, and with the constant need to market and advertise, they chose 9/11. There are so many other random holidays that companies choose to have sales that don't make sense, Labor Day, Memorial Day, and many other ones. I always see commercials for these holidays, but they are completely different than 9/11. What happened to our country on that day was terrible and heart breaking, and the fact that a company would use the tragedy to market themselves is disgusting to me. There are so many other opportunities to have a sale, and make a commercial, this was not one of them.
Miracle Mattress made a terrible video to market a terrible idea, and whether or not they did it to be hurtful doesn't really matter. It should not have been created in the first place, and in the end they tried to save their own butts by closing the shop and social media accounts. I'm not sure whether or not they saw this sale as having bad taste or just a poor marketing opportunity, but in the end it offended and hurt many people.
While doing some additional research on the incident, I found that a lot of big name news companies wrote articles about Miracle Mattress. Time, NBC, and CNN are only a few of the news companies that wrote about the situation. In my opinion, once you have these widely popular media sources putting out information about how terrible your business decision was, you can't really come back from that. I looked up whether or not the company was still in business, and they are, but the reviews on Yelp are terrible. Some of the reviews don't even discuss the issue of the commercial, but still have negative comments to say about the customer service as a whole. This goes to show how fast word travels on social media, and how quickly a company can suffer from it.
https://www.yelp.com/biz/miracle-mattress-san-antonio
I'm from San Antonio, Texas, and I never heard about the mattress company or the sale scandal. When watching the commercial, my mouth was wide open in shock the entire time. I can't believe that a company would try to market and benefit off of something so terrible that happened to our country. There are so many things that are wrong with this concept and commercial, that I couldn't even imagine why the company made this decision. The bottom line is that it is terrible what Miracle Mattress did.
I think that Miracle Mattress was trying to increase their sales and profits, and with the constant need to market and advertise, they chose 9/11. There are so many other random holidays that companies choose to have sales that don't make sense, Labor Day, Memorial Day, and many other ones. I always see commercials for these holidays, but they are completely different than 9/11. What happened to our country on that day was terrible and heart breaking, and the fact that a company would use the tragedy to market themselves is disgusting to me. There are so many other opportunities to have a sale, and make a commercial, this was not one of them.
Miracle Mattress made a terrible video to market a terrible idea, and whether or not they did it to be hurtful doesn't really matter. It should not have been created in the first place, and in the end they tried to save their own butts by closing the shop and social media accounts. I'm not sure whether or not they saw this sale as having bad taste or just a poor marketing opportunity, but in the end it offended and hurt many people.
While doing some additional research on the incident, I found that a lot of big name news companies wrote articles about Miracle Mattress. Time, NBC, and CNN are only a few of the news companies that wrote about the situation. In my opinion, once you have these widely popular media sources putting out information about how terrible your business decision was, you can't really come back from that. I looked up whether or not the company was still in business, and they are, but the reviews on Yelp are terrible. Some of the reviews don't even discuss the issue of the commercial, but still have negative comments to say about the customer service as a whole. This goes to show how fast word travels on social media, and how quickly a company can suffer from it.
It's so interesting that you're from San Antonio and you've never heard of this story! I hadn't heard of this prior to this case study. You would think that someone from home would have shared this story. Great post, Emily!
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