Reflection on Social Media Case 1: McDStories

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The case of the Mcdonald’s stories were both terrifying and hilarious to read about. When reading the case summary, I could see where the executives of the multibillion dollar company was coming from when coming up with the infamous hashtag. The thing about Mcdonald's is that there are so many of them, and you can’t always rely on their food or service. Horror stories like finding hairs in their mcdoubles, or fingernails in their bigmac, I could only imagine what was going through corporates heads. What was supposed to be a beneficial and promotional hashtag turned into the decrease in sales and profit of the fast food company.
When researching more about what exactly an “expert blind spot” is, I was finding many articles about teaching. According to ascd.org, The expert blind spot can be defined as teaching specific topics or skills without making clear their context in the broader fundamental structure of a field or knowledge. The CEO of Mcdonald’s was looking for a way to promote how great the fast food company is, but without understanding the possible negative outcomes. The additional article that I found talked about the same type of situation, except in regards to teaching. Teachers are teaching subjects that they don’t properly understand in today’s society. Students today are learning and interpreting more from outside media sources than from inclass teachings. This is the expert blind spot. Teachers are assuming the students will understand their textbook information, without considering the fact that social media, or other outside influences, has a greater impact on their learning.

In conclusion, the case study was very interesting and fun to read about. I felt bad for the executives that voted for the hashtag because in all fairness they thought it would benefit the company. Word spreads so fast on social media, and its more likely that people will post the terrible stories than how good a burger was. I bet the company will never make that mistake again.


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