Case Reflection 11: Ok Go
https://www.theverge.com/2014/6/30/5856480/ok-go-videography
https://www.fastcompany.com/1578965/ok-go-ditches-label-over-youtube-embedding-rights
I understand Ok Go's decision to not want to release their new music video on Youtube. With the massive increase in videos being viewed, shared, and posted on Facebook, it makes sense that Ok Go would want to release their new music video to the social media site. The rock band wanted their hard work and music to be spread at a very fast rate, and Facebook was the way to go. The mistake was the airlines posting the music video to Youtube without asking for permission before. This is what lead to a controversial situation between Ok Go, Youtube, Facebook, and the S7 Airline. The S7 Airline was somewhat greedy and selfish in the fact that they wanted to promote and advertise their own company in order to make some sort of profit. The company decided to post the video, breaking the legal contract, before Ok Go even posted it. Because of their actions, S7 received legal ramifications.
In my opinion, I think that Ok Go was in the right. They have a right to their own music and music videos, and can choose to post their videos on whatever platform they want. Youtube was right to take down the video that the S7 Airline posted because it was done so without proper permission and broke a legal contract between the airline and the band. I do believe that Facebook is an upcoming and one of the most popular social media sites to view videos. I feel like I see more videos on Youtube than I do pictures now, and that is largely due to the ability to post and share. You have a wider access to videos through Facebook because of these features, and in my opinion they spread much faster on this specific platform than on Youtube.
https://www.fastcompany.com/1578965/ok-go-ditches-label-over-youtube-embedding-rights
I understand Ok Go's decision to not want to release their new music video on Youtube. With the massive increase in videos being viewed, shared, and posted on Facebook, it makes sense that Ok Go would want to release their new music video to the social media site. The rock band wanted their hard work and music to be spread at a very fast rate, and Facebook was the way to go. The mistake was the airlines posting the music video to Youtube without asking for permission before. This is what lead to a controversial situation between Ok Go, Youtube, Facebook, and the S7 Airline. The S7 Airline was somewhat greedy and selfish in the fact that they wanted to promote and advertise their own company in order to make some sort of profit. The company decided to post the video, breaking the legal contract, before Ok Go even posted it. Because of their actions, S7 received legal ramifications.
In my opinion, I think that Ok Go was in the right. They have a right to their own music and music videos, and can choose to post their videos on whatever platform they want. Youtube was right to take down the video that the S7 Airline posted because it was done so without proper permission and broke a legal contract between the airline and the band. I do believe that Facebook is an upcoming and one of the most popular social media sites to view videos. I feel like I see more videos on Youtube than I do pictures now, and that is largely due to the ability to post and share. You have a wider access to videos through Facebook because of these features, and in my opinion they spread much faster on this specific platform than on Youtube.
I agree that OK Go was in the right in this situation. It is hard to imagine a case in which S7 Airlines broke their contract and prematurely leaked the video with good intentions. Great post!
ReplyDeleteGood job Emily! I liked that you added the photo.
ReplyDeleteGood job Emily!
ReplyDeleteEmily, I do agree with you about how OK GO had the right to take legal action due to S7 Airlines breaking their contract. I really enjoyed reading your blog post. Awesome job!
ReplyDelete