Emily Briones

The new technology that I'm going to talk about is EnChroma, which is a company that produces glasses that allow people suffering from color blindness, see color. You heard that right. Since one in every twelve men and one in every two hundred women suffer from color blindness, the EnChroma team wanted to be able to invent a technology that allowed people to see color. There are different types of color blindness, some people can see different shades of the same colors, others can only see black and white. Since there is a variance of color blindness, on the EnChroma website you can take a test to see where you lie on the scale of color blindness. The test allows your glasses to be the perfect fit for you to be able to see color. I first heard about EnChroma from my mom who was thinking of buying the glasses for my dad, who suffers from color blindness. My dad is extremely prideful, so he never lets it show how much it bothers him that he can't see color. It is most obvious wh...

http://fortune.com/2017/04/10/united-airlines-customer-service/ https://www.washingtonpost.com/news/the-intersect/wp/2017/04/11/the-full-timeline-of-how-social-media-turned-united-into-the-biggest-story-in-the-country/?noredirect=on&utm_term=.5ede0317d5ce United Airlines has been having ongoing issues with their customer service habits. With the use of social media, the incidents have been traveling faster to where more and more people are hearing about it. I didn't hear about the guitars being broken until I read this article, but I did hear about the passenger being forced off the plane. There are so many other actions to take other than physically removing someone from an aircraft. It was United's fault because they should understand how easily it is to take out your cell phone and video the situation. There are so many more controversial situations that have more light shed on them because of social media and technology. Since United hasn't been having the best...

https://www.theverge.com/2014/6/30/5856480/ok-go-videography https://www.fastcompany.com/1578965/ok-go-ditches-label-over-youtube-embedding-rights I understand Ok Go's decision to not want to release their new music video on Youtube. With the massive increase in videos being viewed, shared, and posted on Facebook, it makes sense that Ok Go would want to release their new music video to the social media site. The rock band wanted their hard work and music to be spread at a very fast rate, and Facebook was the way to go. The mistake was the airlines posting the music video to Youtube without asking for permission before. This is what lead to a controversial situation between Ok Go, Youtube, Facebook, and the S7 Airline. The S7 Airline was somewhat greedy and selfish in the fact that they wanted to promote and advertise their own company in order to make some sort of profit. The company decided to post the video, breaking the legal contract, before Ok Go even posted it. Because of ...

http://time.com/4484790/mattress-company-911-commercial/ https://www.yelp.com/biz/miracle-mattress-san-antonio I'm from San Antonio, Texas, and I never heard about the mattress company or the sale scandal. When watching the commercial, my mouth was wide open in shock the entire time. I can't believe that a company would try to market and benefit off of something so terrible that happened to our country. There are so many things that are wrong with this concept and commercial, that I couldn't even imagine why the company made this decision. The bottom line is that it is terrible what Miracle Mattress did. I think that Miracle Mattress was trying to increase their sales and profits, and with the constant need to market and advertise, they chose 9/11. There are so many other random holidays that companies choose to have sales that don't make sense, Labor Day, Memorial Day, and many other ones. I always see commercials for these holidays, but they are completely differ...

This week's case study about Devin Durrant was a story that I had never heard of before. Prior to reading the case and researching more information about what happened, I had no idea what General Conference was, let alone the word Ponderize. From the links and description of what General Conference is and what it represents to the widely popular LDS Church. Devin Durrant did a fine job with his testimony about pondering and memorizing different verses in the bible. I thought that his testimony topic alone was very inspiring and positive to listen to. Where, in my opinion, the Durrant's went wrong was the fact that they had created several different websites promoting their "brand". The fact that Devin, who knows about entrepreneurship and how to create a financial profit, was using a platform where he knew he would be heard and listened to promote himself is terrible. Different people and different articles had varying opinions on the situation. In my opinion, the D...

The situation that happened between the Applebee's chain restaurant and the customer is something that prior to social media would have been there and gone within the day. What I mean is that there would be some talk amongst the other employees, but it would have blown over by the next day. Since social media and the digital age is everywhere and all around us, we can't escape it. Whenever something interesting, scary, or funny happens, the first thing anyone thinks of now is to pull out his or her phone. People instantly want to share whatever has happened or they witnessed on social media. People love the likes and attention they receive because of the news the are distributing. What Welch did when seeing the receipt left by the Pastor was something that I bet anyone would have done. This doesn't make what she did okay, especially if it violates Applebee's policy. An article that I found while doing some additional research on the case talked about the digital lite...

The story of Anthony Weiner was one that I hadn't heard of, which is surprising, but nonetheless one of the more common stories in the news. With the growth and popularity of social media it is extremely common to have these types of stories become so popular. Since public officials and people in higher positions are active on social media sites such as Twitter and Facebook, it is common for them to be over sharing. Anyone, even members of Congress, can get caught up in the storm that is social media. People love the attention that comes with social media, and even though Anthony Weiner was already receiving attention because of the fact that he was a member of Congress, he still wanted more. Another issue that is very prevalent in the news because of social media is fact checking. Once something is posted on the internet, it is there for everyone to see. That's what ending so many careers. The fact that in the pst, before social media, people could simply lie without having a...

When we were introduced to the online reputation assignment, I was shocked. It was weird to me that we had to essentially stalk a person for a grade. At first when I started to research about Chad, it felt fine, but it wasn’t until I couldn’t see some of his social media sites because they were private that I felt I had reached an all time stalker status. I had to go through his girlfriend’s social media accounts so I could find out more information about him, and then I found myself invested in finding out more information about them as a couple. It was just this spiral of digging for more and more information, and by the end of it I felt kind of icky. I felt like I had invaded someone’s else’s life, which I guess I did, just without them knowing. Anyway here are the trends and patterns I found about Chad Artist based off my stalker findings. Chad Artist is a junior at Utah State University . He is originally from California, but moved to Logan, Utah at some point. Chad went to ...

When I first saw the title of the case reflection for this week, I was expecting it to be a negative story about cops. It’s interesting that the first thought that came in my head in regards to the police and social media is negative. This shows what is most common and popular in the media in regards to the two subjects. I was pleasantly surprised when I read that the situation was an extremely positive one. The story of the basketball cop made me so happy because it was a situation that could have been a very negative and disastrous one. Instead, Officer White chose to take the given situation as an opportunity to show something positive. With the rise in social media and technology, there has been documentation of police brutality. There have also been extremely negative outcomes of police and minority children. Social media has been both a positive and a negative thing when it comes to police officers. An article I read talked about how police officers are able to solve more cri...

The situation that PayPal the company got themselves into is one of the most common issues with the increase popularity of social media. PayPal wanted to be able to promote something positive about their company on social media, so the people in charge of the social media account managed the comments on the post. In my opinion I think that this is where PayPal went wrong. They shouldn’t have just been deleting all of the negative comments for no reason. This shows that customers or the public can’t express their opinions about the post or the company as they please, which is the whole purpose of posting on social media. PayPal should have set up a comment policy that set the expectations of comments the public is able to post. If commenters broke any of the policies then the company can delete said comments. This way the company isn’t just keeping whatever comments positively reflects them. While I was doing additional research on companies responses to social media comments, I came...

The Nestle case was definitely a very fun one to read about. The Nestle company set up an additional line to their customer service line. This was a very smart decision for the food company because it gave their customers a fun surprise when calling. What I thought was particularly smart of Nestle was that with the addition of their customer service line, the word spread extremely fast. Customers who discovered the joke line, then told their friends and family, who then told their friends and family. The Nestle customer service line went viral. We discussed in class is the concept of rating. Many people know and are familiar with Nestle and their products, but because of the “funny” line this broadened their fanbase. With a broader fanbase, the company was able to get higher ratings. More and more people were hearing about the Nestle company. Even if some people weren’t a fan of Nestle products, everyone is a fan of jokes. The company was being flooded with calls, for the best reaso...

The case of Tom Petty’s virtual death and actual death is something that I had no prior information about. I knew that Tom Petty had died because I was on my laptop, and receive CNN updates randomly. After reading the articles that explained what really happened, I was shocked. This case perfectly sums up our society and the urgency news networks and sites are to put information out there. Not only is there an urgency to put the information out there for the public to read, they have to be the first people to do so. That is how the word spread so fast about Petty’s “Death”. Trustworthy news organizations were releasing statements confirming the death of Tom Petty. Information was being thrown out on social media just to get the news’s name out there.  By TMZ, and many other credible news organizations, having to correct their statements hindered their credibility. I don’t normally trust TMZ, but sources like CBS and The Rolling Stone are both in my opinion credible sources to ...

Ellen Degeneres is one of the most popular celebrities and talk show hosts in the country. I personally have always loved watching her talk show with fun segments and generous donations. My family and I always love to watch the Oscars and Grammys together, so in 2014 we were all excited to find out that Ellen was hosting the Oscars. In my family we make it a point to try and see all, if not as many as possible, of the best picture nominees before the Oscars premiere. While watching the award show together with my family, we were so excited to see the selfie that Bradley Cooper took of all of these amazing and random celebrities. The first thing my older sister did was retweet the picture. By the next morning all of the major news networks were talking about the picture and the challenge that came with it. While I watched the selfie and challenge unfold, I didn’t know that it was a type of publicity stunt to promote the Oscars. I thought it was just Ellen doing something funny, li...

Social media has changed communication significantly throughout the past ten- twenty years. There are so many different ways to stay connected with people that we have encountered through social media. For example, in college, if you meet someone at a party that you instantly connect with, you get their phone number or snapchat. Any social media source that helps you stay connected to that person. The difference between our parents’ college experience and our are crazy different due to social media. I cannot even imagine college without social media. It is what keeps me connected to people I’ve met through campus, and how I stay up to date on what is happening around the world. I don’t watch the news, instead I follow news sources that give me quick blips about what is going on in the world. Instead of writing letters to our family members across the country, we write a message on facebook. There are fast differences between the way we communicate now then we did then. http://circ...

The case of the Mcdonald’s stories were both terrifying and hilarious to read about. When reading the case summary, I could see where the executives of the multibillion dollar company was coming from when coming up with the infamous hashtag. The thing about Mcdonald's is that there are so many of them, and you can’t always rely on their food or service. Horror stories like finding hairs in their mcdoubles, or fingernails in their bigmac, I could only imagine what was going through corporates heads. What was supposed to be a beneficial and promotional hashtag turned into the decrease in sales and profit of the fast food company. When researching more about what exactly an “expert blind spot” is, I was finding many articles about teaching. According to ascd.org, The expert blind spot can be defined as teaching specific topics or skills without making clear their context in the broader fundamental structure of a field or knowledge. The CEO of Mcdonald’s was looking for a way to pro...